Dropping a PDF into a slide deck produces an awkward embedded object that nobody can see properly. Dropping a JPG of the same page just works. That gap is why converting PDF pages to images is one of the most common document tasks going.
The cases where an image is genuinely better
Presentations are the obvious one — a slide wants a picture, not a document. Web pages and blog posts are the same. So is anything going into a chat message, where a PDF becomes an attachment nobody opens while an image is visible immediately.
There is also a practical use in sharing one page from something longer. Sending a single image of the relevant page is often kinder than sending a forty page PDF with instructions to look at page nineteen.
JPG or PNG
JPG for anything photographic — scans, images, pages with large colour areas. The files are far smaller and the compression artefacts are invisible on that kind of content.
PNG for pages that are mostly text, line drawings, tables or screenshots. JPG compression slightly blurs hard edges, which shows up as fuzz around letters and lines. PNG keeps them crisp at the cost of a bigger file.
If your converted text looks slightly soft or smudged, you exported a text page as JPG. Switching to PNG usually fixes it outright.
Choosing a resolution
Resolution controls how many pixels each page is drawn with. Screen resolution is fine for email, chat and web use. A middle setting suits presentations, where the image may be projected larger than life. High resolution is only worth the file size when the image will be printed or zoomed into, and it produces files several times larger.
Exporting at maximum quality for something that will be viewed on a phone is a common and pointless habit. Nobody sees the extra pixels, and the files are slow to send.
The problem this creates
An image is a picture of a page. The words in it cannot be selected, copied or found with Ctrl+F, and a screen reader cannot read them at all. If you convert a document to images and delete the PDF, you have thrown away every one of those abilities permanently.
That is a good trade when you want a picture and a bad one when you are archiving. Accessibility deserves particular thought: sending an image-only version to a colleague who uses a screen reader makes the document unreadable to them, even though it looks identical to you.
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